“Pearl & Dean have consistently impressed us with their understanding of our business and dedication to delivering the best in UK cinema advertising, on- and off the screen"

Kathryn Jacob, chief executive of Pearl & Dean

Pearl & Dean has renewed its long-standing arrangement to handle the advertising for Showcase Cinemas.

The long-term Showcase Cinemas advertising contract confirms the Pearl & Dean titles’ place in 20 per cent of UK cinema sites.Owned by National Amusements, the Showcase Cinemas circuit consists of 21 multiplex locations throughout the UK boasting 276 screens. The exhibitor is rolling out digital projection throughout its portfolio and will be all-digital by October 2011.