Showing posts with label Mark Gooding. Show all posts
Showing posts with label Mark Gooding. Show all posts

Monday, 18 June 2012

Increase relevance and conversion by matching your email list to your customer database / Mark Gooding, Mailvivo


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After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part ‘Make your email marketing work harder for you’ tip series.

Mark and his team comment ..  Type ‘email marketing tips’ into any search engine and you’ll find millions of pages. But how do you know which tips are the right ones? Mailvivo’s email consultants have put together this quick guide to help make your email marketing work harder for you.

TIP #1 – Get everyone together

Increase relevance and conversion by matching your email list to your customer database.

Whether it’s lead generation, sales or viral marketing, organise your data by setting data capture points that are integrated across your landing pages, email list, CRM system and ecommerce platform.

This will allow you to build up a user profile and send your customers a dynamic email that displays content based on his/her unique preferences.

Using Mailvivo

CRM auto-synchronisation compatible with popular CRM systems such as ACT!, Goldmine, Salesforce and Microsoft Dynamics.

Mailvivo can manage your email segments dynamically. If a Subscriber suddenly
changed their 'Favourite Food' Interest from Cheese to Apples, Mailvivo will move that Subscriber out of the 'Cheese' Segment and into the 'Apples' Segment.

How to get organised
 Segment your database by setting up categories based around user interests
and preferences.
 Organise your data: match your email lists with your CRM system and
e-commerce platform.
 Implement conversion tracking to track your results and measure ROI.
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Sales & General Enquiries: 0845 644 3730
Helpdesk: 0871 288 4421
Helpdesk: 0871 288 4421

Office: Dorset House, Regent Park, Kingston Road, Leatherhead, Surrey, KT22 7PL

Wednesday, 6 June 2012

Who else wants to deliver multiple versions of a single email?

http://bit.ly/Mh7ILJ  Who else wants to deliver multiple versions of a single email based on the interests of subscribers? / Mark Gooding

After launching our new newsletterfor theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo(our newsletter partner) in a special five part information series.

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.

Smarter Emails, Mailvivo 2 : Who else wants to deliver multiple versions of a single email based on the interests of subscribers? / Mark Gooding | TheMarketingblog

Tuesday, 24 April 2012

Implementing successful digital marketing across Email, Social, Mobile and the Web ? Mailvivo

Come visit us at Internet World 2012
http://mailvivo.emailmsg.net/Special_Comms/mark_framed.jpg
I am not sure what your plans are for the next few days -- 24th - 26th April -- but if you're looking to get up to speed on the latest and best options for digital marketing then why not book a meeting with Mailvivo at the Internet World show in London at Earls Court.
Visit us at stand E7108 to get good, clear and helpful advice on implementing successful digital marketing across Email, Social, Mobile and the Web. Putting you in control, we help your marketing breathe interactivity and engagement.

Monday, 23 April 2012

Wow everyone by identifying the key influencers in your database, those people with the greatest reach.

“I challenge anyone to find another stand at Internet World 2012 that offers the social networking features we have!” Mark Gooding

by Will Corry on April 23, 2012 in Apps, Ecommerce, Email Marketing, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, News you can use, Pinterest, Social Media, Twitter, View from the top

Mailvivo release uber cool Social Networking feature.
Get your free account now at www.mailvivo.co.uk 
UK-based multichannel marketing provider, Mailvivo, is demonstrating the feature updates to their Social Channel at Internet World 2012, held at Earls Court in London on April 24th-26th.
Get your free account now at www.mailvivo.co.uk
Specifically Mailvivo allows you to: 
- Publish your message to Facebook, Twitter and LinkedIn.
– Start tracking key elements such as Reach, Clicks, Retweets, Comments and Likes.
– Go beyond those stats and discover who is sharing your email and landing page content.
– Next wow everyone by identifying the key Influencers in your database, those people with the greatest Reach.
Mark Gooding, Mailvivo Business Development Director, lays down the gauntlet,
Mark adds that “Anyone can start to use these cool features today by registering for their free email and social marketing platform via the Mailvivo website.”
Mailvivo is exhibiting this week at Internet World 2012, stand E7108 and look forward to seeing you there!

Thursday, 12 April 2012

What is the difference between highly connected people and influential people?

The Thames Valley ‘Return on Influence’ Conference, Tuesday 12th June 2012

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012.

Register today and you will be given a copy of Mark Schaefer's new best -seller 'Return on Influence' - It's worth £18
Introducing the Thames Valley ‘Return on Influence’ Conference, Workshop and Networking event
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We are on the cusp of a marketing revolution.
And it is being led by you.
Every company, organisation, and non-profit in the Thames Valley needs to understand the impact of social media influence: how to measure it, how to harness it, how to benefit from it.
About LinkedIn, Google+, Klout, Pinterest, Twitter, FaceBook, email marketing, social scoring and influence marketing
Whether you’re the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, the ‘Return On Influence Conference’ and Workshop 2012 is an important first step for Thames Valley companies to plan and execute a practical success route through this developing marketing revolution.

‘Why attend - ‘Return On Influence’ Conference and Workshop 2012 Objectives.
The ROI Conference June 12 Windsor  This sticky courtesy of Pinstamatic (http://pinstamatic.com)Don't get lost - book for the Return on Influence Conference on June 12  This quote courtesy of Pinstamatic (http://pinstamatic.com)The ROI Conference and Workshop, Thames Valley, UK

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Take part in an incredible journey of social media discovery. The ROI Conference, Thames Valley hosts practical sessions and workshops. This special one-day conference and networking event is packed with insights guaranteed to get you and your team thinking and reacting. Delegates will be guided on how to measure social media, how to harness it and how to benefit from it.
This ROI Conference will focus on tools and methods for building relationships with your most influential customers – it’s a practical, direct approach with social media workshops etc. being a major feature
Campaigns have a reach like never before, but maximising impact relies on spinning traditional values with contemporary advancement. This conference has a straightforward objective – providing Thames Valley companies with practical solutions on how to move forward and benefit from the social media revolution

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Who is speaking at the ROI Conference Thames Valley?
Headline International Speaker (by Video)
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Mark Schaefer - Return on Influence
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Mobile Marketing  Caroline Ahmed – Foolproof
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Google+ Steve Masters - Red Rocket Media
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LinkedIn, Mark White, Social Media Consultant & Trainer
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Email Marketing, Mark Gooding,- Mailvivo
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Pinterest, Mark Ralphs - Ralphs McIntosh
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Paretos principle 80/20 in social media, Iain Lovatt - Blue Sheep
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Jon Davey The Sunday Times Social Media Personality of the Year
Free book - A game changer
Image011Our conference theme book - Return On Influence by Mark Schaefer is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

Get given a copy of this important new book..

Sign up for the early bird discount rate of only £195 and a copy of 'Return on Influence' is yours. Value £18

Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Venue for the ROI Conference - The stunning Chapel at the Beaumont Estate
In picturesque Windsor, lies the historic and unique Beaumont Estate: an inspirational estate offering a leading conference venue, cutting edge meeting rooms, a stunning wedding venue along with a luxurious family hotel, all set in spectacular and extensive grounds.
Image012Directions to Beaumont Estate http://goo.gl/G7A5N

From the self-contained Conference Village to the stunning Chapel, from the vast Hanover Suite to the exclusive White House, this outstanding estate has the space, facilities and technology needed for the ROI Conference. Located close to local attractions in both Windsor and London the Beaumont Estate is an ideal setting for this important Thames Valley ROI Conference.

Agenda for the ROI Conference
The morning session will be made up of succinct presentations from various companies who will certainly provide solutions / answers for Thames Valley companies anxious to take the high ground in this social media revolution.
Social media crosses all boundaries.... so does our food ......a special ‘Around the World’ buffet networking lunch will be provided
In the afternoon - workshops in break out rooms providing delegates with the opportunity to explore further the themes of the morning sessions
At about 4pm a big networking party will give delegates etc. a ‘magic’ opportunity to make new contacts and potentially set up new proposals.
Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Media Partners
One of the major strengths of this ROI Conference will be the strength of the online media support which includes,  Refer-On, theMarketingblog, UKMN, Business in Berkshire and Beaumont Estate. More online support to follow.
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For the first time....The Thames Valley ‘Return on Influence’ Conference, Workshop and Networking event has its own Pinterest boards http://goo.gl/9Lqv3



Image001What is the ROI Conference going to cost delegates?
Conference Pass includes the BIG Networking cocktail party (only £295 + VAT)
Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012

Special rate for Refer-On members – call John Welburn 07860899091
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Contacts for the ROI Conference:
John Welburn, Refer-On The Business Network
Mobile: 07860899091
Will Corry, TheMarketingblog
Office: 01784 434 412

Martina Quinn
Thecontentcreator.co.uk
Mobile: 07920022147

Directions to Beaumont Estate http://goo.gl/G7A5N
Early Bird Discount Rate (only £195 + VAT). Deadline 7 May 2012