Littlewoods, Moneysupermarket.com and Aurora Fashions investigate social shopping trends at Social Media World Forum Europe

Littlewoods, Moneysupermarket.com and Aurora Fashions (Oasis, Warehouse, Karen Millen) share their experiences of engaging the social shopper at Social Media World Forum Europe 2011.

Investigating the social shopping explosion SMWF looks at how social media can be used to influence purchase decisions and offer new ways to build loyalty.  How can online shopping become a truly interactive experience?

Discussion: Examining the Social Shopper

-  How are retailers engaging with the social shopper?
-  What functionality is proving successful?
-  How can social media be used to influence purchase decisions and offer new ways to build loyalty?
-  What are the demographics of customers likely to engage with social shopping?
-  What are the next steps to making online shopping a truly interactive experience?

Gavin Merriman, Digital Marketing, Littlewoods
Mark Guymer, Head of Shopping and Vouchers, Moneysupermarket.com
JC Mighty, E-commerce Communications Manager, Aurora Fashions