Trueshopping has a goal of bringing aspirational products at affordable prices direct to consumers.
Since 2006 the company has grown exponentially and now operates 12 different websites under four brands into nine countries and in six different languages.
Trueshopping Ltd began trading as Trueshopping.co.uk in 2006 with the goal of bringing aspirational products at affordable prices direct to consumers.
Since then the company has grown exponentially and now operates 12 different websites under four brands into nine countries and in six different languages. “Our product offering is quite diverse, as is our multi-nationality customer base, but our objective always remains the same – bringing aspirational products at affordable prices, directly to consumers,” says Peter Lilley, Trueshopping’s managing director.
Speaking at the Insights Conference on Day One of the Internet Retailing Expo, Lilley will be exploring the importance of choosing the right ecommerce platform, and evolving your business in line with growth. “Choosing your platform is certainly a critical decision but unfortunately there is no ‘one size fits all’ answer,” he says. “For example, a major online retailer who also has a High Street retail presence has different objectives, and budget, to a pure play online SME retailer who again has different requirements to a one person start up.”
