Gain insight into customer behaviour, targeting, conversion, retention and the new demands of today's digital, multichannel customer

Internet Retailing Expo (IRX) at the NEC, Birmingham, 23-4 March 2011.

The internet is the boom area for retailing in the UK and one in which today’s leading retailers are having to evolve continually to keep up with changing customer behaviour, the necessity for multi-channel growth and pressure from new entrants looking for second mover advantage.

These businesses have to prove ROI of every investment in best practice system or operational change while pushing forward with innovation and strategies to support growth.

Internet Retailing Evolution  sponsored by EfficientFrontier will bring together retailers, industry leaders and trend setters to share experience and insight into areas on the development radar of enterprise-scale retailers. The focus is one of sharing insight, approaches and lessons learned – with plenty of opportunities for questions to be asked.

Four key areas will be the focus of a full day of conference presentations on 23 March and the morning of the 24th with two, not to be missed, keynote presenters opening and closing proceedings. Delegates will hear about:

• The Customer: Gain insight into customer behaviour, targeting, conversion, retention and the new demands of today's digital, multichannel customer. Learn how others measure and action the insight.
• Performance: Discover the latest techniques for engaging the customer and translating interest into revenues across all channels.
• Making it work: Understand best practice operations and efficiencies for online success and how your peers are making the seamless cross-channel experience ‘just work’.
• Driving change: Join in the discussion on mobile and hear insights from those operating in the smart and not-so-smart channel in everyone’s pocket.

Check the agenda

Advice to SMEs - look at off-the-shelf and open source solutions rather than developing bespoke platforms : Peter Lilley,MD TrueShopping

Trueshopping has a goal of bringing aspirational products at affordable prices direct to consumers.

Since 2006 the company has grown exponentially and now operates 12 different websites under four brands into nine countries and in six different languages.

Speaking at the Insights Conference on Day One of the Internet Retailing Expo, Lilley will be exploring the importance of choosing the right ecommerce platform, and evolving your business in line with growth.

Trueshopping Ltd began trading as Trueshopping.co.uk in 2006 with the goal of bringing aspirational products at affordable prices direct to consumers.

Since then the company has grown exponentially and now operates 12 different websites under four brands into nine countries and in six different languages. “Our product offering is quite diverse, as is our multi-nationality customer base, but our objective always remains the same – bringing aspirational products at affordable prices, directly to consumers,” says Peter Lilley, Trueshopping’s managing director.

Speaking at the Insights Conference on Day One of the Internet Retailing Expo, Lilley will be exploring the importance of choosing the right ecommerce platform, and evolving your business in line with growth. “Choosing your platform is certainly a critical decision but unfortunately there is no ‘one size fits all’ answer,” he says. “For example, a major online retailer who also has a High Street retail presence has different objectives, and budget, to a pure play online SME retailer who again has different requirements to a one person start up.”

Read the top 10 reasons to visit IRX at the NEC on March 23/24 by Chris Cooke

 

Don't miss out on visiting
Internet Retailing EXPO , and have a read below why you shouldn't..


1. Get closer to best practice technology from 120 leading suppliers across all sectors of ecommerce and cross-channel retailing
2. Experience the latest launches and new products in the Exhibition Hall

Julie Meyer : First speakers unveiled for Internet Retailing Expo

Julie Meyer, co-founder οf First Tuesday, a BBC Online Dragon аnd chief executive οf Ariadne Capital, аnd John Butler, head οf communications аnd media аt Dunnhumby, thе company behind thе hugely successful Tesco Clubcard loyalty programme, wіll bе аmοng thе keynote speakers аt thе nеw Internet Retailing Expo (IRX).

Butler wіll take a close look аt hοw tο monetise social commerce іn a keynote speech іn thе Internet Retailing Evolution Conference, fοr lаrgеr businesses, whіlе Meyer wіll open thе Internet Retailing Insights Conference, aimed аt SME retailers.

Thе two ecommerce industry heavyweights wіll bе speaking alongside experts frοm online аnd multichannel retailers аѕ diverse аѕ Debenhams, Kiddicare, Tesco, eBay, Comic Domain, Mobile Fun аnd Charles Tyrwhitt.

Thе event, whісh launches thіѕ year, wіll bе held οn March 23 аnd 24 аt Birmingham’s NEC аnd wіll feature two conferences, a mobile аnd social retailing zone, аnd Internet Retailing’s signature JumpStart events, running alongside a exhibition thаt іѕ expected tο attract ѕοmе 120 exhibitors.

Thе Internet Retailing Evolution Conference іѕ designed around thе needs οf lаrgеr online аnd multichannel businesses, whіlе thе Internet Retailing Insights Conference іѕ fοr small аnd medium-sized businesses, eBay PowerSellers аnd ‘thе Amazons οf tomorrow’.