In the run-up to Screenmedia Expo, held in London 18-19 May, we're previewing highlights of the show floor and the conference rooms. Today, we take a look at three more exhibitors: dZine, Harris, and Signagelive.
dZine, the digital-signage unit of Barco, expects a busy Screenmedia Expo with interest in its systems coming from a variety of sectors.
Said UK sales director Adam Wilson: “Retail is growing rapidly with more and more large-scale projects throughout Europe. We believe this is due to the ability to monitor and record customer engagement to the displays. With the use of camera-recognition systems and interactive systems it is easier than ever before to prove whether customers are viewing or using the digital system. Thanks to this, more and more brands are willing to pay for a digital campaign.”
