'How to Create a Mobile Barcode Program' / Download today / NeoMedia Technologies

 

NeoMedia Technologies today announced the publication of the latest whitepaper in its educational series.

‘How to Create a Mobile Barcode Program’ is a thorough examination of everything that brands and marketers need to know and consider when implementing a mobile barcode campaign, from an overview of the ways in which mobile barcodes can be utilized to how to plan for and achieve successful campaign performance. The whitepaper includes advice on choosing the right mobile barcode partner, collateral design and campaign incentives for the consumer, as well as real world examples of great implementations.

“Mobile barcodes are poised to become a dominant cross media campaign element, ushering in a new era of interactivity and one-to-one dialogue with the consumer.  When executed correctly, mobile barcodes become an enabler to unlock a relevant, dynamic, and interactive experience,” said NeoMedia CEO Laura Marriott. (pictured)

“Ensuring a good consumer experience, with every scan, will be vital for the continued growth and adoption of this essential mobile media elements, so we felt it essential to provide the how to’s for putting a mobile barcode-enabled campaign together.”

The whitepaper, available to download from http://www.neom.com/resources/white_papers, is the accumulation of NeoMedia’s expertise and knowledge as market leaders in mobile barcode scanning solutions and intellectual property. It is the second in a planned series of whitepapers aimed to educate brands and marketers worldwide, and follows on from the publication of ‘2D Barcodes – The Definitive Guide’ in November 2010; a comprehensive whitepaper exploring the evolution of 2D barcodes and the different variations available in the market today.

About NeoMedia:

NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure
solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.www.neom.com.

For more information please contact: NeoMedia
Jen Hibberd / Ryan Waters
+44 207 751 4444
press@neom.com

NeoMedia Hires New SVP of Sales and Business Development - Bruce Braun

NeoMedia Technologies, Inc. have announced that media industry veteran Bruce Braun has joined the Company as Senior Vice President of Sales and Business Development.

Mr Braun brings a wealth of experience in traditional and digital media background from a career spanning more than 20 years with companies such as CBS, USA Networks and Turner Broadcasting. Mr. Braun will initially be focused on driving brand and agency sales in North America for two of NeoMedia’s premium products, NeoSphere™, a reliable, secure and globally available mobile barcode management platform and NeoReader™, a code-scanning software application for mobile phones.

“Bruce is joining NeoMedia™ at a very exciting time and I am extremely pleased to welcome him to the team”, said Laura Marriott, CEO, NeoMedia. “His knowledge and understanding of the mobile media space will help us maximize our opportunities in the growing mobile barcode marketplace.”Before joining NeoMedia, Mr Braun was responsible for sales and business development at mobile media solutions provider GoldSpot Media. Prior to GoldSpot, Bruce was the CEO of the Hyperfactory’s mobile analytics company, Agent M., overseeing a global team of planners, designers and developers, where he was responsible for the creation of an advanced analytic measurement tool that brought accountability and insight to mobile marketing programs.

"It looks like a good day at the office for NeoMedia"

Neomedia has granted a five year, non-exclusive, non-sublicensable license to eBay, which gives the online auction firm and retailer worldwide rights to use a number of NeoMedia patents relating to the firm’s barcode technologies, in return for a licence fee for the initial term.

Details of the agreement are contained in a 21 December 8-K filing with the United States Securities and Exchange Commission.

The agreement also grants eBay a 60-day option of a similar licence to a number of patents relating to NeoMedia’s search technology. Should eBay exercise its option, NeoMedia will receive an additional licence fee from eBay for the initial term. eBay has the option to extend both licences for an additional three years.

Earlier this year, eBay acquired RedLaser, a barcode-scanning, price-comparison app for the iPhone. The technology was incorporated in the latest update of eBay’s own mobile app last month. It can already scan QR Codes, so it will be interesting to see what eBay’s plans are for the NeoMedia’s technology. Whatever they are, it looks like a good day at the office for NeoMedia.

via mobilemarketingmagazine.com

Laura Marriott has been appointed acting CEO of NeoMedia

NeoMedia Technologies have announced that Ms. Laura Marriott has been appointed by the Company’s Board of Directors as acting Chief Executive Officer (“CEO”) and Chairperson of the Board of Directors.

Ms. Marriott takes over from previous CEO Iain McCready who has stepped down to pursue other interests.