Following on from this, new tools and technologies will allow companies to better engage in order to build on their existing customer base and augment word-of-mouth recommendations.
“Customers are using their mobiles to research everything, from where to order flowers to where to find a cab. While we are still not at the results stage with mobile marketing, 2012 will see more companies using it to effectively target their customers. Small businesses need to address the fact that they can be located easily by mobile users.
“With the consumerisation of IT and the rising use of smart phones, targeting specific, local customers is also now much easier than it has been previously. Small business owners are time- and resource-starved and, as such, need advice on how to easily implement mobile tactics that can deliver true value to their companies.
“Deals and vouchers can now be tailored to exactly what each consumer wants, based on their behaviour across all channels. Most importantly, these promotions are now measurable, so business owners can see the return on their investment.”
