Following a successful private launch period, Constant Contact®, Inc. has announced the general availability of Social Campaigns
Built from the ground up especially for small business and nonprofits, Social Campaigns empowers users to get the results they really want from their investment in social media marketing: more fans, more shares and more business.
Social Campaigns enables users to customise their Facebook® page and to easily publish and manage results-oriented marketing campaigns on Facebook that are designed to grow page Likes, drive engagement and inspire “social word of mouth” through sharing.
During the Social Campaigns invitation-only private launch period, thousands of small business had access to the product, and many are already seeing real business results outside of the basic practice of posting and monitoring.
London-based Energy Therapy used Social Campaigns to create a customised landing page that greeted fans with a personal touch and gave them information about the various energy-based treatments, courses, and workshops that Energy Therapy offers.
Annette Iafrate, UK MD of Constant Contact, said:
“2012 will be the year that businesses see real results from social media marketing"
Following on from this, new tools and technologies will allow companies to better engage in order to build on their existing customer base and augment word-of-mouth recommendations.
“Customers are using their mobiles to research everything, from where to order flowers to where to find a cab. While we are still not at the results stage with mobile marketing, 2012 will see more companies using it to effectively target their customers. Small businesses need to address the fact that they can be located easily by mobile users.
“With the consumerisation of IT and the rising use of smart phones, targeting specific, local customers is also now much easier than it has been previously. Small business owners are time- and resource-starved and, as such, need advice on how to easily implement mobile tactics that can deliver true value to their companies.
“Deals and vouchers can now be tailored to exactly what each consumer wants, based on their behaviour across all channels. Most importantly, these promotions are now measurable, so business owners can see the return on their investment.”
