Simple and Cost Effective Social Media Management - the 'Linked Influence' plan from theMarketingblog
Almost three-quarters of UK businesses recognise the need
to appoint a social media or community manager in the next 12 months, new research shows.
At the moment, 51 per cent of social media or community management is carried out by a marketing manager, 21 per cent by a PR executive and 21 per cent of respondents admitted the role was given to someone in IT.
However, this looks set to change, as 28 per cent of businesses already employ someone dedicated to social media in-house, and a further 41 per cent said they were looking to appoint one in the next year.
Maria Wasing, VP of Marketing Europe & Sales Operations, EPiServer, said:
"These results clearly show that social media is no longer the new kid on the block. However, while an increasing number of businesses are embracing social media, there are clearly areas for improvement if they are to take full advantage of these channels.
Managing social media can be challenging and time-consuming, so it’s vital to put in place a dedicated resource, along with the right tools and platforms to ensure multiple channels can be updated and managed with ease.”
If you are you planning to appoint a social media manager then you might well want to consider using the services of
theMarketingblog team