Monday, 14 March 2011

Gain insight into customer behaviour, targeting, conversion, retention and the new demands of today's digital, multichannel customer

Internet Retailing Expo (IRX) at the NEC, Birmingham, 23-4 March 2011.

The internet is the boom area for retailing in the UK and one in which today’s leading retailers are having to evolve continually to keep up with changing customer behaviour, the necessity for multi-channel growth and pressure from new entrants looking for second mover advantage.

These businesses have to prove ROI of every investment in best practice system or operational change while pushing forward with innovation and strategies to support growth.

Internet Retailing Evolution  sponsored by EfficientFrontier will bring together retailers, industry leaders and trend setters to share experience and insight into areas on the development radar of enterprise-scale retailers. The focus is one of sharing insight, approaches and lessons learned – with plenty of opportunities for questions to be asked.

Four key areas will be the focus of a full day of conference presentations on 23 March and the morning of the 24th with two, not to be missed, keynote presenters opening and closing proceedings. Delegates will hear about:

  • The Customer: Gain insight into customer behaviour, targeting, conversion, retention and the new demands of today's digital, multichannel customer. Learn how others measure and action the insight.
  • Performance: Discover the latest techniques for engaging the customer and translating interest into revenues across all channels.
  • Making it work: Understand best practice operations and efficiencies for online success and how your peers are making the seamless cross-channel experience ‘just work’.
  • Driving change: Join in the discussion on mobile and hear insights from those operating in the smart and not-so-smart channel in everyone’s pocket.
Check the agenda

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