JCDecaux Will Introduce Digital Screens After Winning New Contract / Screenmedia expo 2011

JCDecaux UK has been awarded an advertising contract by East Coast Main Line following a competitive tender. Previously held by CBS Outdoor, the contract covers outdoor, ambient and experiential advertising at 12 stations including York and Newcastle.

JCDecaux’s Chief Executive Officer, UK and Northern Europe, Jeremy Male, said, “This key contract will enable our clients to reach audiences travelling the East Coast Main Line between London King’s Cross and Scotland, strengthening our rail coverage in the North and North East. We have exciting plans to redevelop the advertising space, introducing new products including digital screens and Hi-Definition recyclable posters. “

[Ed. The digital 6 sheet in the picture is a mock-up]

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