Sunday, 10 April 2011

If you are a retailer, a brand, a media agency or future network owner don't miss "engaging customers with digital place-based media" / Screenmedia expo 2011

Imperative Group to run a free 2 hour seminar on the morning of the 2nd day of Screenmedia expo (May 19th) titled, "engaging customers with digital place-based media".

This compact session will provide delegates with three thought provoking presentations on digital signage orientation & best practice, embedding digital media into the retail proposition and exploring the value social media contributes to place based networks.

Presenting associates will include Stephen Randall, CEO of LocaModa and Mike Hiatt, President of Dynamic Retailing.

This session is run by the Imperative Group, independent digital place-based media experts with hands on experience developing and delivering successful and sustainable digital media projects for companies such as Walmart, Tesco, Kroger and CBS.

Presentations titles include:
1. Digital Signage orientation and exploration
2. How to increase value and engagement for brands & retailers via place-based social media
3. The Dawn of Dynamic Retailing: How Retailers and Brands can embrace media within the store environment

If you are a retailer, a brand, a media agency or future network owner, this session will provide insight, opinion and advice on how to plan, develop and execute effective digital out of home media networks, convey best practice and clarify the commercial opportunity to enhance your decision making process.

More information will be posted on the expo website shortly.  If you are interested in attending email me at
·         Screenmedia expo 2011 is proud host to two days of thought provoking learning programmes, cutting-edge conferences, hightech showcases and an abundance of networking opportunities. 18th - 19th May 2011, Earls Court 2, London.

Technology meets media at the only dedicated event for the European digital place-based media sector.

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