Wednesday, 25 January 2012

Latest news from Mubaloo / Met Office / LIMA UK / Swapit / SAS UK



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Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412 will@themarketingblog.co.uk


Met Office goes to Android with Mubaloo
Mubaloo, a leading B2B and B2C mobile app developer, today announced the completion and launch of the Met Office’s first ever Android application. Available now through the Android Marketplace, the Met Office app includes a widget and severe weather alerts for users to access essential weather information directly from the dashboard. The app follows the top ranking Met Office weather app on iOS (iPhone and iPod Touch) which will also be re-launched with a new design and functionality implemented by Mubaloo.

New market research offer from LIMA UK arms members with vital information on their demographic market

For the first time LIMA UK members have access to vital market research, The Youthscape quarterly report and the OnTrack monthly tracker from Swapit, the UK’s leading online trading and swapping community for young people. 



SAS study: product availability biggest issue facing UK supermarkets

SAS UK, the leader in business analytics, have released the results of an in-depth study into consumer attitudes towards supermarket marketing. The research, carried out alongside Cranfield School of Management, shows that consumers are more engaged with their supermarket than their bank or mobile phone provider.

The majority of participants in the study (91%) had some engagement with their supermarket (be that via broadcast, personal experience, word of mouth etc) in a single month, versus 88% and 82% for bank and mobile providers respectively. But supermarkets need to update campaigns to cater for more online, mobile and social audiences. 


Get your story loaded into ‘Nuggets’ Call Will Corry 01784 434 412 will@themarketingblog.co.uk



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