Thursday, 26 January 2012

NSMC / Kantar Media / PBS UK / O2 Media / Andy Marrs / CLINTON documentary ... Marketing Nuggets


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NSMC launches event to boost adoption of best practice CSR strategies in business


LondonThursday 26th January 2012 – The National Social Marketing Centre (NSMC), a world leader in the provision of insight led social marketing programmes, is set to host the NSMC Behaviour Change and CSR Academy & Conference on 26st to 29th March 2012 at 15Hatfields London, a top sustainable events venue. 

Kantar Media’s Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers

LONDON, 26 January 2012 – Kantar Media Compete’s latest Online Shopper Intelligence report shows that 56% of UK shoppers buying electronics goods online are spending a significant amount of time researching their purchases on the websites of specialist electronics retailers such as, and However, only 14% of those shoppers make their final purchase on these sites.  More than half, 52%, of shoppers purchase their electronics goods from mass merchants like Department stores get 8% of online purchases and auction sites 18%.

PBS UK secures world premiere of CLINTON

London, Thursday 26th January 2012 – PBS UK, the British arm of America’s Public Broadcasting Service, today confirmed that it has secured the exclusive UK broadcast rights to the brand new CLINTON documentary and will premiere it ahead of the States.  The 4 x 60” series will receive its world premiere on Sky channel 166 and Virgin Media 243 on Monday 20th February at 10.15pm.

O2 Media appoints Andy Marrs as Marketing Insights Manager


26th January 2012, London. O2 Media has further strengthened its insight team with the appointment of Andy Marrs as market insights manager

In this newly created role, Marrs will be responsible for working closely with key mobile industry bodies and analyst houses in determining and understanding future industry trends and market sizes and taking key learnings back into O2 Media, clients and partners.
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