Skuuudle and Asda Partner for Pricing Strategies Campaign

Skuuudle – the pricing strategies company – have helped show price differences between Asda and Argos on key Christmas lines.

The independent price monitoring technology showed that Asda was cheaper on around 70% of products. Asda has already invested £10,000,000 in this campaign and says there is “more to come” as well. 

On 12^th October 2011, a new campaign was launched using the price optimisation technology from Skuuudle to inform the Asda team of non-food items that have higher prices than Argos and other competitors. The first advert that is now being shown focuses on kid’s toys, in the run up to Christmas.

Asda are calling this “The Big Toy Rollback Event” and have invested £10 million to reduce the prices of almost 200 big brand name toys and games. To do this, Asda used the Skuuudle technology to compare brand name games from Lego, MB, Little Tikes, Disney, Hasbro and Mattel to put themselves cheaper on around 77% of these products. They are not only ensuring they are a little cheaper than Argos, but in certain cases are over 40% cheaper – such as on the V-Tech Baby Walker.

Skuuudle are a top provider of competitive prices and intelligence to digital businesses. It collects pricing information and helps automate many pricing processes for retailers. The Skuuudle pricing software sources and compiles competitor data on many branded products every day. This software can then be used by businesses to define, monitor and analyse their current and future pricing strategy and to ensure they are priced appropriately.

Andrew Senior, Skuuudle CEO.

This should help shoppers to see transparent pricing on children’s toys for the first time at Asda. This should help families save money to start the perfect Christmas.

“Our automated technology allows retailers to dramatically improve the efficiency of comparing their pricing with their competitors”, said Andrew Senior, Skuuudle CEO.
Asda plan many more non-food price comparison adverts to move towards their goal of being the UK’s number 1 non-food retailer. 

via skuuudle.com

Save £200 - Book now for Internet Retailing 2011 / Keynotes from ASDA and Facebook

Internet Retailing 2011 - A keynote speaker is Mark Hodgkinson, digital and financial services director at Asda

Retailers and ecommerce professionals have less than two weeks to cut the cost of attending this year’s Internet Retailing conference by booking early / The cost of a place is currently £295 & VAT for early bookings, but this rate ends on August 1 when it will rise to £495 & VAT Internet Retailing 2011 , featuring keynote speakers from Asda and Facebook, will be held on October 4 at the Novotel in London’s Hammersmith.

Save £200 - Book now for Internet Retailing 2011 / Keynotes from ASDA and Facebook http://ping.fm/Kx6Em

Who else wants to reserve their place at Internet Retailing 2011 and save £200? / Keynote speakers from Asda and Facebook

Retailers and ecommerce professionals have less than two weeks to book their place at Internet Retailing 2011 at an earlybird rate. The event, which regularly sells out, this year includes keynote speakers from Asda and Facebook.

Click here for more information or to reserve your place at Internet Retailing 2011

Retailers and ecommerce professionals have less than two weeks to cut the cost of attending this year’s Internet Retailing conference by booking early.

Internet Retailing 2011, featuring keynote speakers from Asda and Facebook, will be held on October 4 at the Novotel in London’s Hammersmith.

The cost of a place is currently £295 & VAT for early bookings, but this rate ends on August 1 when it will rise to £495 & VAT.

Mark Pigou, co-founder of the Internet Retailing brand and conference organiser, said: “Over the years the Internet Retailing conference has become a key date in the ecommerce calendar and this year’s event will be no exception. We have an impressive line-up of speakers, including some very senior and experienced members of the industry who are keen to share their knowledge.

“We’re confident our audience will take away a great deal to think about while also gaining inspiration for new ways to improve their own businesses over the year ahead. The event regularly sells out but until the end of July, we’re offering the chance to sign up early and make a real saving on the cost of attending, something that we’re sure everyone will be keen to do in these times of austerity.”

Keynote speakers at this year’s event include Mark Hodgkinson, digital and financial services director at Asda and Gavin Sathianathan, head of commerce partnerships at Facebook. A third keynote presenter will be announced in due course.

The three conference streams of this, the sixth annual Internet Retailing conference, will focus on The Customer, The Team and The Industry. Confirmed speakers hail from online retailers including Waitrose, Air Asia.com, Overstock.com, British Airways, Majestic Wine, Urban Outfitters, Lakeland, Thomas Pink, JD Williams and Naked Wines.

The conference has capacity for 500 conference delegates, filled for five years running. It also attracts up to 750 additional visitors who have access to the display area and the schedule of eight workshops. More than 40 of the 45 available stand spaces in the exhibition hall have already been booked.

Click here for more information or to reserve your place at Internet Retailing 2011.

via internetretailing.net

Delegates - Book before July 1st and SAVE £200 : The 6th Annual Internet Retailing Conference

Book early for the 6th annual conference - The UK's longest running and largest high level conference for online and multi channel retailers!

http://screenevents.co.uk/IR2011/index.html

2011 line up includes;

Chaired by: Ian Jindal, Editor in Chief, Internet Retailing

     Keynotes:

• Mark Hodgkinson, Digital and Financial Services
  Director, Asda
• Gavin Sathianathan, Head of Commerce
  Partnerships, Facebook

     Track Speakers:

• Jo Causon, Chief Executive, Institute of Customer Service
• Patrick Byrne, CEO of Overstock.com
• Zaman Ahmad, Strategy, Innovation and Customer Experience, AirAsia Berhad
• Nick Gassman, Manager, User Experience and Design,
  British Airways / ba.com and mobile delivery
• Nigel Randall, eCommerce Systems Manager, Waitrose
• Tony Preedy, Marketing Director, Lakeland
• Richard Weaver, Ecommerce Director, Majestic Wine
  Warehouses
• Amy Bastow, Head of Multichannel, Best Buy Europe /
  The Phone House Europe
• Jan Mehmet, Ecommerce Director, Urban Outfitters Europe
• Paul Skeldon, Editor M-retailing.net
• Nadine Shahara, Head of eCommerce, Thomas Pink Europe
• Dominic Smith, Ebusiness Development Manager,
  JD Williams
• Rowan Gormley, founder, Naked Wines

Plus over 40 exhibitors in the display area and
8 workshops!

2 WAYS TO ATTEND

Delegates - Book before July 1st and SAVE £200!!
Access Keynotes, 3 Tracks, Workshops, Post Event Website with full AV capture of ALL presentations plus all food/beverage and our infamous post event cocktails!

via data.screenevents.co.uk

 

Ecommerce leaders from Facebook and Asda - the keynote speakers at the Internet Retailing 2011 Conference

 

Headline speakers unveiled for Internet Retailing 2011 Conference

To find out more about the Internet Retailing 2011 conference click here 

Ecommerce leaders from Facebook and Asda are among the keynote speakers at this year’s Internet Retailing 2011 Conference, it has been revealed.

Mark Hodgkinson, digital and financial services director at Asda will be headlining the sixth annual event, alongside Gavin Sathianathan, head of commerce partnerships at Facebook. A third keynote speaker will be announced in due course.

This year’s day-long conference, to be held on October 4 at the Novotel in Hammersmith, will include three conference streams, free workshops and an exhibition featuring 44 displays, of which 41 have already been booked.

The Drinks Business - Women want whisky

The popularity of whisky is on the rise among women, according to UK supermarket Asda.

35% of women now choose whisky over any other alcoholic drink, according to a recent survey conducted by the supermarket.

It found that 60% of women questioned saw their interest in whisky begin after developing a taste for it when their husbands kept it about the house.

It also revealed that when it comes to serving, women prefer not to water it down or add a mixer, with 52% choosing to drink it neat.

The results suggest that women are unfazed by complexities such as single malts versus blends, and differing cask strengths.

"It's fantastic to see a drink which in the past has been so strongly associated with men, being enjoyed by an entirely new demographic," said Asda spirits buyer Chris Brooks.

"With 33% of women buying whisky to enjoy at home, and 52% drinking it neat, women are becoming increasingly confident about trying new drinks and are less held back by any old-fashioned stereotypes," Brooks added.

Lucy Shaw, 14.02.2011

via thedrinksbusiness.com

Sainsbury's and Best Buy set up Channel Island websites to beat VAT on sales of CDs and DVDs | Business | The Observer

Sainsbury's store is the latest retailer to launch a CD and DVD website on the Channel Islands that takes advantage of a VAT loophole. Other retailers trading from the islands include Tesco, Amazon, ASDA and HMV.

J Sainsbury and US retail giant Best Buy have launched VAT-dodging CD and DVD websites ahead of the busy Christmas trading rush in the hope of cashing in on the booming popularity of online sales.

The pair are the latest blue-chip retailers to set up complex and circuitous shipping arrangements for goods offered on their websites for less than £18. By dispatching orders from the Channel Islands direct to customers' homes on the UK mainland, these transactions do not attract VAT under an arcane EU tax relief directive.

Asda to create 7,500 jobs | Business | guardian.co.uk

 

Asda has announced plans to create more than 7,500 jobs in the UK in the next year. Photograph: David Levene for the Guardian

Supermarket giant Asda has announced plans to create more than 7,500 jobs in the UK next year.
The UK's second biggest supermarket chain said it would create all 7,500 jobs through new store openings, expansion of its home shopping service and its recent takeover of Danish supermarket Netto in the UK.