Here are the 10 rules of social media courtesy of Millward Brown / Social Media Influence , June 14, London

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Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.”

Unlike the approaches of the past, these new “rules of engagement” for social media mean marketers need to adjust the way they approach consumers.

Because they have not fully explored how to go about changing their approach, some companies are paralyzed between doing nothing at all and doing only the bare minimum and thinking they’re done. Here are the 10 rules of social media courtesy of Millward Brown.

Find out more at Social Media Influence , June 14, London

Beckham moves up two places booting out pop star Kylie Minogue from the number one position

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Despite no longer playing football in England, David Beckham was today named the UK’s most powerful celebrity in the latest Millward Brown celebrity and brand (Cebra) research. The Cebra research now includes a measure of marketability alongside familiarity, affinity, media attention. The study aims to help marketers and media agencies identify celebrities and brand partnerships with the greatest marketplace potential.
Beckham moves up two places in the ranking, booting out pop star Kylie Minogue from the number one position she has held since the research was first conducted in March this year.  “Although living in the USA, Beckham is still an ambassador for England and football which keeps him firmly in the hearts and minds of British people. Despite not playing football during this year’s World Cup, his role as a liaison between management and the players was clearly well received,” says Mark Husak, Media Development Director, Millward Brown Europe.
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