News about the world's first giant, neon, cocktail-infused desert chamber

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Euro RSCG London will bring the world's first ever giant, neon, cocktail-infused desert chamber and installation to guests of the official Social Media World Forum after party on 29th March at Amika nightclub from 8 till late.

Bompas and Parr (also known as the Jelly Mongers) and named by The Independent newspaper as one of the crucial "15 people who will define the future of arts in Britain" in 2011 will create the first ever neon cocktail-infused desert chamber installation for Euro RSCG Londons guests, creating a memorable party experience.

In order to create a unique and memorable experience for the Social Media World Forum after party, integrated advertising agency, Euro RSCG London has teamed up with Bompas and Parr, also known as the Jelly Mongers, to create a cocktail installation that all 200 guests can become part of.

How can traditional B2C tools be utilised for B2B? Twitter/Facebook for business: how to connect / SMWF Europe

Enterprise Social Media
For marketing professionals Enterprise Social Media becomes most important when used as a tool for driving employee engagement to reach business objectives.

How can internal communication be best managed to drive external messaging and customer relationship management?  What part do enterprise social media platforms play in managing internal communications to reach these goals?

As many more communications managers are being asked to take the dual role of managing both external and internal, how is social media helping and what problems does it present?
Internal communication could also be said to be key in governance of social media.  Should employees at all levels be allowed to ‘tweet’ and what mechanisms should be in place to manage this?

0930    Keynote Q&A - Building a Connected Graph of Business Professionals
            Challenging enterprise boundaries, and building social collaboration with b2b social media marketing.
            Empowering a social business – encouraging employee and client engagement with social media.

1000     Applying social media theories to business to business marketing:

             • Understanding  the cross over between B2B and B2C when planning a social media campaign
             • Selecting which platforms to use and why
             • What are social media management systems and how can the help maximise ROI?
             • How to measure social media in terms of success
             • All or nothing – how social media can enhance your existing digital marketing campaign with potential customers.
             • Which B2C ‘just don’t work’ for B2B?
             Zoe Sands, Head of Digital - EMEA, Juniper Networks

1045    Discussion Essential social media marketing tools for B2B

            • Which of the specialist B2B tools available are most valuable and how they can be used in practice.
            • How can traditional B2C tools be utilised for B2B? Twitter/Facebook for business: how to connect

1115 Networking Break

1145     Social CRM for B2B marketing
           • How does the social CRM approach change for B2B instead of B2C marketing
           • Spam sensitivities of B2B clients - building a community by communicating the right message at the right time
           • Effectively educating the sales team in social media communication
           • Getting the most out of LinkedIn

1230      B2B brand case studies: How B2B brands have successfully utilised social media

View the full agenda here.

via socialmedia-forum.com

Collaborators 'have More Online Sellers Posting Parcels' / SMWF Europe

More online sellers are posting parcels to 'collaborators' as the traditional hunter-gatherer roles are joined by a third, new category of buyer, report the organisers of Social Media World Forum Europe 2011.

They cite research from Immediate Future into the impact of social networking on online retail.
According to the study, 'hunters' are the types of people who want to quickly find the best price for a product online, whereas 'gatherers' are more interested in specifications and other information about an item.
However, 'collaborators' fall into neither of these categories, as they are particularly interested in what other people have to say about a product on social networks, blogs and similar platforms.
The introduction of a third, socially driven category could in part explain why more online retailers have been posting parcels in recent months.
E-retail group IMRG reported a seven per cent monthly increase in online expenditure in December 2010, equating to a 25 per cent rise year-on-year.
Author:  Paul Burn
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via news.myhermes.co.uk