Integrating Social Media into a traditional marketing campaign / Euro RSCG London / SMWF Europe 2011

Russ Lidstone, CEO of Euro RSCG London

Six Degrees Events announced this week that Euro RSCG London, one of the top 5 integrated advertising and brand communications agencies in the UK, has been named " Integrated Communication Sponsor " of Social Media World Forum Europe 2011.

Held in Olympia, London, on 29-30 March 2011, the conference is aimed at all those involved in Social Media Marketing.

The two day event attracts a range of attendees including brands, social networks and marketer’s to share ideas, network and connect.

Russ Lidstone, CEO of Euro RSCG London said: “Euro RSCG London is delighted to be supporting Social Media World Forum Europe. As an important part of any truly integrated marketing campaign, there is a real thirst for knowledge in the social media space, and Euro RSCG is happy to be involved in a forum that provides practical skills for delegates as well as great networking opportunities.”

During SMWF, Russ will be chairing a panel reviewing integrating Social Media into a traditional marketing campaign – including key perspectives from Nick Jones, Director of Interactive Services at the COI and Usama Al-Qassab, eCommerce Marketing & Digital Innovation Team Leader at Procter & Gamble – and also leading the audience in a controversial keynote debate.

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Contact...
Six Degrees
Richard Blythe
0117 946 8870
Richard@sixdegs.com

How can traditional B2C tools be utilised for B2B? Twitter/Facebook for business: how to connect / SMWF Europe

Enterprise Social Media
For marketing professionals Enterprise Social Media becomes most important when used as a tool for driving employee engagement to reach business objectives.

How can internal communication be best managed to drive external messaging and customer relationship management?  What part do enterprise social media platforms play in managing internal communications to reach these goals?

As many more communications managers are being asked to take the dual role of managing both external and internal, how is social media helping and what problems does it present?
Internal communication could also be said to be key in governance of social media.  Should employees at all levels be allowed to ‘tweet’ and what mechanisms should be in place to manage this?

0930    Keynote Q&A - Building a Connected Graph of Business Professionals
            Challenging enterprise boundaries, and building social collaboration with b2b social media marketing.
            Empowering a social business – encouraging employee and client engagement with social media.

1000     Applying social media theories to business to business marketing:

             • Understanding  the cross over between B2B and B2C when planning a social media campaign
             • Selecting which platforms to use and why
             • What are social media management systems and how can the help maximise ROI?
             • How to measure social media in terms of success
             • All or nothing – how social media can enhance your existing digital marketing campaign with potential customers.
             • Which B2C ‘just don’t work’ for B2B?
             Zoe Sands, Head of Digital - EMEA, Juniper Networks

1045    Discussion Essential social media marketing tools for B2B

            • Which of the specialist B2B tools available are most valuable and how they can be used in practice.
            • How can traditional B2C tools be utilised for B2B? Twitter/Facebook for business: how to connect

1115 Networking Break

1145     Social CRM for B2B marketing
           • How does the social CRM approach change for B2B instead of B2C marketing
           • Spam sensitivities of B2B clients - building a community by communicating the right message at the right time
           • Effectively educating the sales team in social media communication
           • Getting the most out of LinkedIn

1230      B2B brand case studies: How B2B brands have successfully utilised social media

View the full agenda here.

via socialmedia-forum.com

Explore in-depth the key social media platforms, and how they can enhance your marketing / Social Search at SMWF Europe

Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.
SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows.

New for 2011 we have introduced panel discussion formats, tweet up panels, on stage interviews, open 'Q&A' portions, audience sourcing debates and break-out group discussions allowing for you to explore in-depth the key social media platforms, and how they can enhance your marketing.

Located on the ground floor of Olympia, a one day pass offers attendees the ability to mix and match an agenda that suits their requirements from 3 streams. A centralized bar area also aims to help facilitate networking, and of course grab a drink throughout the 2 days.

 Track highlights include: view full agenda here:

•    Integrating social media into your marketing plan, and building your social media marketing toolbox
•    Free to attend exhibition & Social Media Hub pass available - click here
•    How Social Media is being used for brand building
•    How to engage with customers though Mobile Social Media and social media with mobile apps
•    Building your Facebook, Linkedin, & Twitter marketing strategies
•    Location based marketing
•    Social Shopping - new influencers, voucher offers and real time social shopping
•    B2B social media marketing
•    Social TV – how social media is changing the way we interact with the TV
•    Social CRM – internal social media, community building and management
•    Top tips on selecting your Social Media Agency – the role of who does social media within your organisation
•    Best practices for delivering PR campaigns across multiple Social Media platforms
•    The new buzz word “Social Search”
•    The Socialisation of the Internet with the impact of social credits and the open graph approach
•    Social Gaming  & Virtual Currencies
•    Examining the differences between the Social Media market and other parts of the world
•    Twitter applications and mash ups examined



New for 2011, we have introduced the Social Media Hub, educating in all elements of social media marketing with some of the leading platforms.

via socialmedia-forum.com

Collaborators 'have More Online Sellers Posting Parcels' / SMWF Europe

More online sellers are posting parcels to 'collaborators' as the traditional hunter-gatherer roles are joined by a third, new category of buyer, report the organisers of Social Media World Forum Europe 2011.

They cite research from Immediate Future into the impact of social networking on online retail.
According to the study, 'hunters' are the types of people who want to quickly find the best price for a product online, whereas 'gatherers' are more interested in specifications and other information about an item.
However, 'collaborators' fall into neither of these categories, as they are particularly interested in what other people have to say about a product on social networks, blogs and similar platforms.
The introduction of a third, socially driven category could in part explain why more online retailers have been posting parcels in recent months.
E-retail group IMRG reported a seven per cent monthly increase in online expenditure in December 2010, equating to a 25 per cent rise year-on-year.
Author:  Paul Burn
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via news.myhermes.co.uk

Social Media / Looking to find out the latest techniques, agency and tools? Free exhibition and Social Media Hub

Running alongside the conference SMWF is producing a completely free to attend exhibition, offering you the chance to engage and network with an anticipated 4000+ attendees and cutting edge industry players, offering you the opportunity to develop new leads and contacts.

• Confused by the array of different social media channels out there and how to apply them to your business?

• Looking to find out the latest techniques, agency and tools? Social Media World Forum is the perfect event for staying ahead and finding out the latest in social media, marketing, branding and interactive media.

• Whether you’re a small business owner or a marketing manager of a large brand or agency SMWF will help you harness the power of social media and provided you the knowledge and tools to succeed in this ever changing industry.

Get your party shoes on! with the Official #SMWF Social Soiree

The Official SMWF Social Soiree –

In Association with EURO RSCG LONDON Integrated Communication Sponsor

Get your party shoes on! The countdown to the SMWF Soiree has started; and this year the SMWF team along with party EURO RSCG London are organising the Social Media Bash of the year!
Located at the exclusive Amika, the Chandlier bar offers a glamorous and sparkling ambiance with a sleek and chic surrounds.

Kicking off from 8pm on the 29th March, be prepared for a tantalising evening full of ice luge action, captivating moments in our photo booth plus plenty of fun to be had on the dance floor.

In true party style, a free bar will run at the start of the evening – Surely the perfect touch for some chilled networking with fellow SMWF folk at the end of an action packed day?
The Official SMWF Soriee, In association with EURO RSCG London and is open to delegates, sponsors & exhibitors with a EURO RSCG LONDON  Invite available during SMWF.

DATE: 29th March,  TIME: 8pm – til late, WHERE: Amika London,   AGENDA: Networking, Drinking, Music.

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via socialmedia-forum.com

Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice? / SMWF Europe

The concept of co-creation was first recognised by scholars C K Prahalad and Venkat Ramaswamy in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”.

In their later book The Future of Competition they offered examples including Napster and Netflix showing that customers would no longer be satisfied with making yes or no decisions on what a company offers. (Reference: wiki/Co-creation)

Since this early research co-creation has arguable become a driving force in social media and marketing technique – providing an outlet for brands to include customers in the product and marketing planning process.

In New Media Age (NMA)’s recent cover story Charlotte McEleny talked to leading brands empowering customer involvement via social media. SMWF Europe brings this discussion to a live audience with NMA chairing a brand panel of New Look, Dell and Unilever (Lyx/Axe brand).

Discussion: Customer Insight and Co-Creation Embracing Social Media

• How are brands customer insight managers using social media? What are the best approaches to market research via social media?

• Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice?

• Could using social media for insight and co-creation be the future for all FMCG? What limits does this approach have?

• Impact of treating customers as partners rather than just respondents… engaging the audience.

• Is co-creation a no-go area for some brands?