Walmart is indeed America’s shopping place, but sex sells

Facebookers Like Victoria’s Secret Over Walmart

Walmart is indeed America’s shopping place, but sex sells. Victoria’s Secret, the naughty unmentionables retailer, has beat out America’s favorite discounter on Facebook.

Last month, Victoria’s Secret went out with a bang by garnering more than 14.3 million likes on the popular social networking site, according to the latest data from e-commerce software provider ChannelAdvisor‘s Facebook Commerce Index (FBCI), which tracks fan counts as it relates to retailers. FBCI’s second and third runner-ups were Adidas Originals and Victoria’s Secret Pink, respectively.

How exactly did Victoria’s Secret secure a top spot in the Facebook likes war? The primarily sultry must-have lingerie company used strategic ploys that were sure to lure users to their site, like discounts and sneak peeks at their never-before-seen collections. The clever marketing moves encouraged Facebookers to hit the like button when visiting its site. Victoria’s Secret also customized its Facebook landing page to show links to social media sites and mobile apps, rather than the run-of-the-mill Facebook wall.

Not so fast: Walmart is quickly nipping at the heels of the lingerie seller. The retailer gained 13 percent more fans during the month of June, which inched it closer to fourth place, rather than sixth, on the FBCI.

Walmart is also upping its game to try to gain more likes on its site. Marketing strategies such as the ever-popular giveaways and contests have traditionally been winners with Facebook fans. Promotions such as its latest, tied to Disney film Cars 2, have enabled Walmart to give away free movie tickets and hourly prizes.

It is quite apparent that retailers are quickly realizing that social media like Facebook can only enhance their images, which can translate into big profits — a definite win-win situation for all involved.
Readers, have you been lured by the social media strategies of retailers?

via allfacebook.com

If you are a retailer, a brand, a media agency or future network owner don't miss "engaging customers with digital place-based media" / Screenmedia expo 2011

Imperative Group to run a free 2 hour seminar on the morning of the 2nd day of Screenmedia expo (May 19th) titled, "engaging customers with digital place-based media".

This compact session will provide delegates with three thought provoking presentations on digital signage orientation & best practice, embedding digital media into the retail proposition and exploring the value social media contributes to place based networks.

Presenting associates will include Stephen Randall, CEO of LocaModa and Mike Hiatt, President of Dynamic Retailing.

This session is run by the Imperative Group, independent digital place-based media experts with hands on experience developing and delivering successful and sustainable digital media projects for companies such as Walmart, Tesco, Kroger and CBS.

Presentations titles include:
1. Digital Signage orientation and exploration
2. How to increase value and engagement for brands & retailers via place-based social media
3. The Dawn of Dynamic Retailing: How Retailers and Brands can embrace media within the store environment

If you are a retailer, a brand, a media agency or future network owner, this session will provide insight, opinion and advice on how to plan, develop and execute effective digital out of home media networks, convey best practice and clarify the commercial opportunity to enhance your decision making process.

More information will be posted on the expo website shortly.  If you are interested in attending email me at chris.heap@imperativegroup.com
·         Screenmedia expo 2011 is proud host to two days of thought provoking learning programmes, cutting-edge conferences, hightech showcases and an abundance of networking opportunities. 18th - 19th May 2011, Earls Court 2, London.

Technology meets media at the only dedicated event for the European digital place-based media sector.

http://www.screenevents.co.uk/screenexpo2011