Cadbury's 'Chocolate Charmer' campaign was tracked by the Media Efficiency Panel, a joint initiative between GfK NOP and Kantar Worldpanel that was seed-funded by Google.Online exposure for a Cadbury Dairy Milk ad delivered more than £2 of short-term sales for every £1 spent, according to the first case study from a panel measuring media consumption against FMCG sales data.
TV reached a bigger audience but delivered only 60p of short-term sales for every £1 spent.
Online delivered 19% additional reach for the campaign, in particular reaching a higher proportion of younger consumers than TV.
Saturday, 15 January 2011
Cadbury Dairy Milk ad delivered more than £2 of short-term sales for every £1 spent
Friday, 14 January 2011
Headline sponsorship at Retail Business Technology Expo - Wipro
Wipro, a leading international IT and business services company, has announced it will be sponsoring the VIP Lounge at Retail Business Technology Expo, the brand new event focusing on business solutions and technology for the retail and hospitality industries.
Mike Davies, Vice President, Wipro Retail, said, "Retail Business Technology Expo will provide an excellent platform for the retail industry to showcase all the great work that's going on, which creates such a vibrant and dynamic industry.Our work with leading global retailers, including Morrisons, Ahold and Best Buy Europe, allows us to work in the heart of retailers operations. We have a vision for retail, and IT is a crucial element of this, particularly when helping retailers build a more agile, progressive and more productive businesses."
Publicis Dialog and Publicis Blueprint rebrand marriage for SHE magazine
Bold creative portrays marriage as 'sticking a finger up at the world'
London agencies Publicis Dialog and Publicis Blueprint have jointly created a campaign to 'rebrand' the institution of marriage, at a time when marriage rates are falling to an all time low.The work was developed to run in the Valentine's issue of national women's glossy, SHE magazine, which has a monthly circulation of 150,000*.
The agencies were briefed to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862. Working together, their start point was that marriage is perceived to be a conventional and traditional behaviour. via marketinguk.co.uk
New Venture for Man Bites Dog : Marketing News from Marketing Clout
The consultancy will be charged with raising awareness of Venture's services amongst SMEs, accountants and finance brokers. The brief includes differentiating Venture's service-led offering in the highly competitive UK market and further developing the company's thought leadership position.Venture Finance, a Premier Independent Invoice and Asset Based Lender, has appointed service economy PR specialist Man Bites Dog to handle the firm's B2B PR brief. Man Bites Dog won the six-figure account following a four-way pitch.
http://www.manbitesdog.biz/
http://www.venture-finance.co.uk/home.aspx
Coca-Cola hospitality tender for Euro 2012 goes to Proske Sports
Dr Andreja Wieser
International agency Proske Sports has won the tender bid to support Coca-Cola’s hospitality and ticketing management programme at football’s UEFA Euro 2012 championships in Poland and Ukraine next year.
Proske will manage 14,000 tickets and packages during the 31-match tournament, including those for VIPs.Agency MD Rene Proske, said: “This is a great success for us and it underlines our position as one of the leading global providers of corporate and sponsor hospitality.
“We already work in Poland and Ukraine and employed nationals from both countries so that we have in-depth local knowledge in what is a burgeoning international market.”Proske Head of Sports Dr Andreja Wieser (pictured) added: “We have already secured the best possible venues and partners to ensure that Coca-Cola enjoys first-class service.”
Proske provided hospitality for Coca-Cola at the FIFA World Cup 2006 in Germany and at the UEFA’s EURO 2008 in Austria and Switzerland.
via c-mw.net
Wednesday, 12 January 2011
TheMarketingblog and Social Media Directors have joined forces to bring you a new flavour of Online Marketing Magic for 2011
Will Corry, content curator / publisher at the Marketing Blog, Jon Davey & Mark White of Social Media Directors have a wealth of experience under their ever stretching belts ;)
“I’ve been working closely with Mark in 2010. Will and I have been in constant contact since we connected back in 2005. It simply makes a great deal of sense for us to combine our energy and see what online magic we can create together in 2011.”
“We’re going to generate a social media distribution package that is second to none in the online marketing space … now that’s what I call magic ;)”
“Between us we have a number of website properties generating millions of page views every year. Jon Davey
“Employers are hiring again, albeit at a guarded pace” : Tony Roy .. CareerBuilder
Cautious hiring trends are expected to carry over into the New Year as UK employers closely monitor the nation’s economic recovery, according to CareerBuilder’s 2011 Job Forecast.
While the majority of UK employers (73 per cent) described their organisation’s financial performance as steady or growing, 28 per cent reported it is declining or uncertain. Thirty-nine per cent of UK employers plan to add new employees in 2011 with a mix of full-time, part-time, contract or temporary workers and interns. One-in-five (20 per cent) plan to add full-time, permanent staff. The study was conducted from 17 November to 17 December on behalf of http://www.careerbuilder.co.uk/ and included 194 UK business leaders across industries.
“Employers are hiring again, albeit at a guarded pace,” said Tony Roy, President of CareerBuilder EMEA. “Our survey and job posting activity on CareerBuilder.co.uk point to gradual, moderate improvements in the UK job market in 2011. We’ll see more jobs added across a variety of industries, but it will still be a highly competitive job market.”
Warehouse enters the affiliate marketing space with affilinet
Fashion retailer turns to affilinet to boost online sales
affilinet, the specialist affiliate marketing company, today announces its appointment by leading UK women’s fashion retailer Warehouse.
The deal integrates Warehouse’s use of affiliate marketing into the retailer’s wider online strategy to increase visits to its site and maximise the number of consumer transactions over the internet.
How to Prepare for B2B E-mail's Future | ClickZ
E-mail may no longer be the only channel by which marketers communicate, but it's certainly not dying as some have predicted over the past several years.
In 2011, e-mail marketing will move away from sending newsletters, alerts, or other passive, one-way experiences to truly helping to drive conversations with your customers and prospects. Subscribers will look to keep the conversation going with you via social media and mobile as well.E-mail is far from dead, but it has evolved. It has become of one of the many channels your prospects and customers prefer to use to drive the conversation with you brand. Your customers don't actively look to use social media or mobile over e-mail, they are simply looking to communicate with you through more and more channels than ever before.
Tuesday, 11 January 2011
Start Creative || Intel's Virtual Footwear Wall for adidas turns little shops into shoe-topias
Unveiled recently at the 2011 National Retail Federation's convention in New York, the magical spinning interactive adiVerse Virtual Footwear Wall potentially puts as many as 8,000 shoes at shoppers' fingertips in a futuristic mash-up of ecommerce and the mall.Footwear fanatics will no longer have to trek to some massive metropolitan shoe shrine to ogle the latest products if Intel's dazzling virtual footwear wall catches on with retailers.
Intel partnered with adidas to show off what the wall might look like, and the results are pretty sweet.
Designed by UK shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display. Particularly hot models, like the company's F50 soccer shoe, have accompanying video and relevant information (like the fact that F50-clad feet scored 44 goals in last year's World Cup).
Monday, 10 January 2011
Ecommerce Sales Shows SME Sector Remains Strong in Q4 2010
Nick Kington, managing director at Actinic
The quarterly online sales survey conducted by ecommerce specialist Actinic (actinic.co.uk) reports a 12% increase in revenue in the three months to 31 December 2010 when compared to the same quarter in 2009. The Q4 2010 Actinic survey of small and medium businesses selling online, also shows that the average number of orders processed by each merchant increased 10% when compared to Q4 2009.
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