Explore in-depth the key social media platforms, and how they can enhance your marketing / Social Search at SMWF Europe

Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.
SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows.

New for 2011 we have introduced panel discussion formats, tweet up panels, on stage interviews, open 'Q&A' portions, audience sourcing debates and break-out group discussions allowing for you to explore in-depth the key social media platforms, and how they can enhance your marketing.

Located on the ground floor of Olympia, a one day pass offers attendees the ability to mix and match an agenda that suits their requirements from 3 streams. A centralized bar area also aims to help facilitate networking, and of course grab a drink throughout the 2 days.

 Track highlights include: view full agenda here:

•    Integrating social media into your marketing plan, and building your social media marketing toolbox
•    Free to attend exhibition & Social Media Hub pass available - click here
•    How Social Media is being used for brand building
•    How to engage with customers though Mobile Social Media and social media with mobile apps
•    Building your Facebook, Linkedin, & Twitter marketing strategies
•    Location based marketing
•    Social Shopping - new influencers, voucher offers and real time social shopping
•    B2B social media marketing
•    Social TV – how social media is changing the way we interact with the TV
•    Social CRM – internal social media, community building and management
•    Top tips on selecting your Social Media Agency – the role of who does social media within your organisation
•    Best practices for delivering PR campaigns across multiple Social Media platforms
•    The new buzz word “Social Search”
•    The Socialisation of the Internet with the impact of social credits and the open graph approach
•    Social Gaming  & Virtual Currencies
•    Examining the differences between the Social Media market and other parts of the world
•    Twitter applications and mash ups examined



New for 2011, we have introduced the Social Media Hub, educating in all elements of social media marketing with some of the leading platforms.

via socialmedia-forum.com

Social Media / Looking to find out the latest techniques, agency and tools? Free exhibition and Social Media Hub

Running alongside the conference SMWF is producing a completely free to attend exhibition, offering you the chance to engage and network with an anticipated 4000+ attendees and cutting edge industry players, offering you the opportunity to develop new leads and contacts.

• Confused by the array of different social media channels out there and how to apply them to your business?

• Looking to find out the latest techniques, agency and tools? Social Media World Forum is the perfect event for staying ahead and finding out the latest in social media, marketing, branding and interactive media.

• Whether you’re a small business owner or a marketing manager of a large brand or agency SMWF will help you harness the power of social media and provided you the knowledge and tools to succeed in this ever changing industry.

Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice? / SMWF Europe

The concept of co-creation was first recognised by scholars C K Prahalad and Venkat Ramaswamy in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”.

In their later book The Future of Competition they offered examples including Napster and Netflix showing that customers would no longer be satisfied with making yes or no decisions on what a company offers. (Reference: wiki/Co-creation)

Since this early research co-creation has arguable become a driving force in social media and marketing technique – providing an outlet for brands to include customers in the product and marketing planning process.

In New Media Age (NMA)’s recent cover story Charlotte McEleny talked to leading brands empowering customer involvement via social media. SMWF Europe brings this discussion to a live audience with NMA chairing a brand panel of New Look, Dell and Unilever (Lyx/Axe brand).

Discussion: Customer Insight and Co-Creation Embracing Social Media

• How are brands customer insight managers using social media? What are the best approaches to market research via social media?

• Engaging customers in decision making processes through social media: Are brands listening? How far can customer views be used in practice?

• Could using social media for insight and co-creation be the future for all FMCG? What limits does this approach have?

• Impact of treating customers as partners rather than just respondents… engaging the audience.

• Is co-creation a no-go area for some brands?