Saturday, 2 July 2011

Interested in Simple and Cost Effective Social Media Management - Linked influence


 All about 'Linked Influence'

Over 52% of business professionals report a direct boost to their business as a result of their social media usage.This is according to the results of an online survey of business decision makers, carried out by Fresh Business Thinking

Some 83% of the respondents surveyed possessed a LinkedIn account, closely followed by Facebook at 79%, with 70% using twitter. Further, one in four reported spending more than five hours a week on the various sites, while just 1% of respondents did not use any social media platform.
Over 52% of business professionals report a direct boost to their business as a result of their social media usage.This is according to the results of an online survey of business decision makers, carried out by Fresh Business Thinking.
Some 83% of the respondents surveyed possessed a LinkedIn account, closely followed by Facebook at 79%, with 70% using twitter. Further, one in four reported spending more than five hours a week on the various sites, while just 1% of respondents did not use any social media platform.
Simple and Cost Effective Social Media Management - Linked influence
Given these results are you interested in achieving simple and cost effective social media management?  We believe the answer is that the hidden power of Social Media Marketing is leveraging your content across multiple platforms.
Linked influence We at theMarketingblog http://www.themarketingblog.co.uk/ load your articles into 50+ Facebook, LinkedIn and Twitter group sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales plan to get more new business proposals out there.
It is all summed up here ....http://marketinguk.posterous.com/your-story-needs-to-be-upfront-in-as-many-soc
Call Will Corry, the UK Content Curator for a chinwag. Your time will be well spent 01784 434 412 will@themarketingblog.co.uk 

Stick to the flying, Michael

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Don't choke on your cornflakes as we take a look back at some of Ireland's biggest buyout blunders
In Ireland Aer Lingus hadn't been floated a wet day on the Stock Exchange in September 2006 when Ryanair pounced. It quickly accumulated a 29.8 per cent stake in its rival at a cost of almost €450m.
With the European Union having blocked the intended takeover, the Aer Lingus share price has collapsed -- leaving the Ryanair stake with a value of just €115m.
Stick to the flying, Michael.

Stella Artois is set for a dramatic move into cider

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Stella Artois is set for a dramatic move into cider,–the first time a leading lager brand has crossed the category divide.

Stella Cidre, a 4.5% abv premium cider, will be brewed exclusively for the UK market in Belgium using Jonagold apples and aims to tap into continuing growth in the UK cider category.
More than half the world’s cider is drunk in the UK and after double-digit sales growth in recent years, 2010 saw another impressive performance, with value up 7.7% and volumes rising 5.1%, according to the latest figures [Nielsen, 52 w/e 2 October].

But for Stella Artois and its parent company, AB InBev, the launch marks a radical departure. The first move by AB InBev into cider, it also extends the scope of Stella – the UK’s number-one alcoholic drinks brand – to a category that rivals thought was inaccessible for a lager brand. UK chairman and president Stuart MacFarlane said that in 20 years at AB InBev, this was the most excited he had ever been about a launch. “Stella Cidre will prove once and for all that Stella, as a brand, is right up there with other leading fmcg brands, such as Coca-Cola, in its ability to reach new customers in new categories.”
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 On the decision to use Stella as the vehicle, MacFarlane said it could bring “premium, craft, heritage and quality to the cider category mix – the same skills that have brought success in lager.” MacFarlane claimed the Stella launch would double the cider market’s current growth trajectory. “We can accelerate cider growth," he said. "It will provide the flywheel for the next phase in the UK cider category’s growth. It’s what the market has been waiting for.

Friday, 1 July 2011

'Linked Influence' from theMarketingblog - your new social strategy

 


























Who else wants to take their social media strategy to the next level?
'Linked Influence' from theMarketingblog
      We at purple penguin create quality 'angled' stories for your business which can be published in theMarketingblog http://www.themarketingblog.co.uk/ to suit your marketing objectives.

It's like getting the use of a well tested, result driven data base of over 65,000 UK marketing decision makers and influencers for your success story. It's unique and it's available at no extra charge when you trial the new 'LinkedIn Group Sites' plan (Linked Influence) for theMarketingblog http://www.themarketingblog.co.uk/
Simple and Cost Effective Social Media Management - Linked Influence from theMarketingblog

The hidden power of Social Media Marketing is leveraging your content across multiple platforms
     We load your articles into 50+ Facebook, LinkedIn and Twitter group sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales opportunity to get more new business proposals out there.

All content tweeted out to theMarketingblog and Marketing Clout http://www.marketinguk.co.uk/  followers.
- All content posted on marketing blog owned facebook properties.
- All content posted to all marketingblog owned

           posterous,  blogger and tumblr properties.
More about this opportunity http://bit.ly/c31Jmc

 ü 7 exposures    Starts at only £845 for seven special ‘Marketingblog’ created articles spread over three months. You can have Social Media Plus thrust for only £95 extra. You can be sure it will not rock your marketing budget and it is a very useful trial package.  
 ü *15 exposures However you should also consider taking fifteen articles over seven months– only £1,485. Again the Social Media Plus thrust is only £95 extra.
 ü *25 exposures   Best value. The grand daddy of them all is twenty five exposures for only £1,985. The Social Media Plus thrust is included in this full twelve month exposure package - saving you £95. 
'Linked Influence' Please call me Will Corry - the UK Content Curator, 01784 434 412 will@themarketingblog.co.uk  if you need more information. I look forward to getting your OK and getting the first of your stories in place next week.



"There are two types of B2B marketers in the UK, those who work for household names, and those who don’t"


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Nigel Cooper,




Why common sense?

If you are now expecting a stream of technical textbook sound bites look away. By far the most important quality for any B2B marketer in 2011 is common sense.

In fact the most important quality for any employee in 2011 is common sense, and I would personally argue that the same was true in 1971, 1981, 1991, 2001 and will still be true in 2021.

Now we’ve got that out of the way let’s get back to the question, “Is there a difference in the B2B marketer from now compared to five years ago?  In a word: no! Other than learning how to use the latest piece of technology  -  which is by the way another historical and future constant from the fax, to the mobile, to the internet to twitter and whatever comes tomorrow, most of which comes from the likes of Apple and Microsoft and is designed to be user friendly, I don’t think the basic B2B skill set has changed much.

"A picture is worth a thousand words", or so goes the old adage, and never has this been more relevant than in the world of online marketing / LeadGenerators


LeadGenerators Site Conversion Analysis - 
Caravanning Club
 

The Graphic Communication Challenge




'A picture is worth a thousand words', or so goes the old adage, and never has this been more relevant than in the world of online marketing. Websites with a good mixture of images, texts and headings more effectively convey what they are offering, whether it's a camping holiday in Spain or a lobster supper in Marmaris. Sadly we too often see pages where this message is unclear, and this is certainly the case with the Landing Page for motorhome holidays on the Camping and Caravanning Club website. To this end we decided to take matters into our hands and give the site a makeover in four simple steps. 

The Client



The world's oldest and largest club for all forms of camping, including caravanning, the Camping and Caravanning Club has over 500,000 members. It provides a wide range of services, from technical advice to access to the best camping sites across the UK and abroad. The club also arranges international camping and caravanning holidays, either by taking members on escorted tours or facilitating independent travel.
 

Thursday, 30 June 2011

West Europe’s most successful business networking group - 43 Leeds entrepreneurs

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A group of 43 Leeds entrepreneurs who meet and pass each other business referrals weekly have been named West Europe’s most successful business networking group.

This has been calculated on the high monetary value of the business referrals generated among its members.
According to BNI (Business Network International), the UK and the world’s largest business referral organisation, the group called Network Central was awarded the accolade for its members having passed the highest value business referrals in Western Europe for any one group, totaling more than £4 million, over the past 12 months.
Rick Armstrong, area director for BNI West Yorkshire, commented:  
“While all successful business referrals vary in their value, each member’s referral potential, on average over the past 12 months, totalled £93,023.  The success of the group’s ability to generate high value business referrals for one another is down to the care they took to truly understand and take a vested interest in their fellow colleagues’ businesses.  Many of the members have developed close personal friendships outside the formal networking environment and this, in my opinion, has helped the group reached its success.
According to BNI’s national office, Network Central Leeds is on track to reach £5million worth of business referrals by mid 2011.
The group’s members include a dentist, Marcos White whose practice has been voted best in England by the BDA, a personal trainer, Jason Dean, who is also a 32nd Lay Shaolin monk, and a private investigator, Ray Castlehow, a specialist in detecting vehicle accident insurance fraud.
All business referrals exchanged between BNI members are tracked to ensure they have resulted in a qualified invoiced piece of business.

Decorate Your Home with Maps | Maps International Travel & Mapping Blog

World Map Wallpaper


World Map Wallpaper

Maps throughout history have always had a decorative beauty about them.
Rather than leaping off the page maps will drawer the viewer in to carefully examine its nature. It’s that hidden and secretive quality of maps that makes them perfect as decorative objects.
While during the ages of exploration maps were seen as hidden national treasures, now they are celebrated by interior designers as wonderful additions to the home. When viewed on a page the detail and context of maps is not always fully appreciated. On a large wall however, a map can truly engage someone to reveal its secrets.
Maps are also quite versatile in the home. In a study or hallway they can add a touch of class and elegance. They can also work well in a child’s bedroom as they can add colour and will be of great educational value. A child’s themed room would also be a good idea such as a ‘pirate’ room where X marks the spot for hidden treasures.
You can also pin point your travels or keep track of where you have been in the world.
Though these are some examples, the potential use of maps as decorative items can be quite diverse. Maps in your home will add something special and unique to your rooms.
Maps International offer a Bespoke Mapping Wallpaper service, where you can request the exact size to fit your wall and even change the design / colours of the map.
See Rosie Millard’s Top tips for decorating with maps for some creative ideas and places to find vintage maps.
ShareThis

Wednesday, 29 June 2011

2011 marks the year when social media has shifted from being nice to essential / LinkedIn Groups marketing sites plan

Unmissable workshops at Internet Retailing Expo- FREE to attend!

"Social media used to be a ‘nice’ add-on to a digital marketing strategy; a way of showing consumers you’re a brand with its finger on the pulse. But 2011 marks the year when social media has shifted from being nice to essential"

In May 2010, the overall visits to social networking sites took over the overall number of visits to Search Engines, clearly highlighting the reason why brands should be actively integrating this channel into their overall marketing strategy.

Social media’s public involvement means it’s a fantastic channel for market and product research and an ideal space for improving customer service, but it's also an excellent way to add variation to link portfolios and turns the public themselves into handy link builders.

By adding social functionality to share this linkbait, with the likes of Tweet functionality, and Facebook Likes, the content can travel further through a multitude of users and followers. Usually this is much further than could be achieved through solely trying to link to the content or placing it on a blog.

Social elements play a huge part in the traffic generated, but also add to the fact that these citations and “votes” in the form of Tweets and Likes go a long way to indicating to search engines that this content has value and deserves to rank for relevant keywords. 

Integration of Search and Social Graph

Want improved bottom line results May - Nov 2011? 

Use the new LinkedIn Groups marketing sites plan

Call Will Corry, the UK Content Curator 01784 434 412 for more information will@themarketingblog.co.uk

Ipswich FC winning the inaugural HandCNews.com Football Pie League, sponsored by Moduline

Yesterday at Portman Road, home of Ipswich Town Football Club, Mike Rieder, Head of Hospitality at ITFC was presented with the award for winning the inaugural HandCNews.com Football Pie League, sponsored by Moduline.
Portman Pie at Ipswich Town wins the league
Ipswich Town chief executive Simon Clegg, Matt Purling from Adnams, Dave Boniface from pie makers Kentish Mayde, local press and radio as well as staff from the hospitality department all celebrated the win at the lunchtime award, with what else but a Portman Pie and an Adnams.
League sponsors Moduline and Pig in a Poke were also there, so many of the guests received a complimentary bottle of Pig in a Poke and Two chefs jackets were presented to the pie chefs by Moduline.
Our full review of the event will be published later this week, but for those who can’t wait reviews are already published in the Ipswich Town Club website and the fans website, TWTD…Just look at the comments, facebook likes and twitter activity in one day.

Gesture Controlled Window Displays deliver interactive onscreen content and promotions to shoppers that customers can control by using hand and body gestures

 
RETAILERS TO INTRODUCE GESTURE RECOGNITION WINDOW DISPLAYS

Two new interactive gesture recognition and augmented reality solutions are being launched today which allow retailers to promote and showcase their products and drive footfall into store, with attention grabbing window displays.

Hidden Creative’s Gesture Controlled Window Displays deliver interactive onscreen content and promotions to shoppers that customers can control by using hand and body gestures.  The experience is displayed on screen or projected directly onto windows and is designed to create interaction with consumers through shop-front windows, driving footfall into store or promoting deals and offers.

The Hidden Gesture Controlled Catalogue allows consumers to browse a catalogue using hand movements and navigate through visuals of their favourite products,  that are then displayed on screen.  The Gesture Catalogue allows customers to check stock, locate products in store and even make purchases.

Hidden is also launching its new managed service which gives retailers access to the agency development team that can create bespoke augmented reality and gesture recognition solutions tailored for individual retail and FMCG clients. 

These new launches fit alongside Hidden's existing retail technology products. These include a virtual changing room, which allows consumers to wear augmented reality clothes and a virtual optician’s store, which gives customers the ability to try on different styles of ‘digital’ glasses. 

Do you understand the intricate methodology behind successful event ROI?


Are you up-to-date on the latest HSE strategy?
Do you know about the Information Commissioner’s Office (ICO)?
Do you understand the intricate methodology behind successful event ROI?
Are you baffled by the new Bribery Act?
Could you be better acquainted with the latest event specific technology developments?
Receive FREE training on all of this, and more at The Event & Exhibiting Show 2011.
There are just two weeks to go before the doors open for this year's show but there is still time to register your attendance for this unmissable and business-changing event!
This is a free opportunity to receive the best training in the industry, so what’s to lose?
Dates13 - 14 July 2011
LocationThe Event & Exhibiting Show 2011
Venue Business Design Centre, London.
CostFREE!
We'll see you there!

Austen Hawkins, Event Director
& The Event & Exhibiting Show 2011 Team

Tuesday, 28 June 2011

Marketers are still failing to manage and integrate social media into their marketing programmes / Silverpop

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Richard Evans, Silverpop,

Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to research released today from email and marketing automation experts Silverpop

Further to this, despite increased awareness, many marketers are still failing to manage and integrate social media into their marketing programmes, with nearly one in five marketers not integrating their marketing programmes at all.

The research was conducted to gain a better understanding of how today’s marketers are using – and plan to use – email, mobile and social forms of communication. According to the survey, most marketers are making some progress towards achieving integrated campaigns across channels, however there is still room for improvement with 80 per cent of UK responders reported being ‘somewhat or not at all integrated’.

In addition to marketers wrestling with integrating their campaigns, preference centres are still focused solely on offering email, leaving plenty of opportunity for savvy marketers to connect with customers and prospects by providing additional options. According to the survey only 5 per cent of UK companies report offering email opt-in on their Facebook page, and only 6 per cent offer email opt-in via SMS. 

The increase in smart phones and tablets has inspired two thirds of UK marketers in Silverpop’s survey to either add a mobile app or plan to do so by the end of 2012. However this interest in mobile hasn’t translated to local check-in campaigns, with only 23 per cent of UK marketers currently using or planning to implement local check-ins.

Richard Evans, Director of Marketing EMEA, Silverpop (pictured) comments:
“The hundreds of millions of people who use email and social networks together to engage with brands will only continue to increase, and so marketers who integrate these mediums well, thinking more strategically and leveraging each channel to strengthen the other, will profit rather than struggle in the new interactive marketing mix”.
For more information, please contact:
Tom Horn / Kirsty Murray / Christina Aylmer-Pearse
Eulogy!
T: 020 7927 9999
About Silverpop
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty.
Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond.
Silverpops industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns—improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

Onalytica : Planning and executing effective Influencer Programmes

InfluenceMonitor

The first of Onalytica's new monthly seminars on New Trends in Marketing Communications will take place on Thursday 7th July 2011, from 3pm to 6pm at their offices in Centre Point, London

http://goo.gl/jD8yK

The online marketing and advertising community will come together for ad:tech London 2011

21 - 22 Sept 2011
ad:tech – London

For the seventh year in the UK, the online marketing and advertising community will come together for ad:tech London 2011 to reveal the latest trends and market figures, share best practice and address industry challenges.

Whether you’re a publisher, advertiser, marketer or business owner, ad:tech helps you harness the power of digital. What’s more, the expo is completely free.

From social media, ad networks, affiliates, creative services, email marketing and media buying – through to research, mobile marketing and analytics – this exhibition is a ‘one stop shop’ for reaching out to every type of technology employed in digital marketing today.

Register now for your free ticket.

Date: 
21 - 22 Sept 2011
Time: 
10.00 - 17.00
Location: 
National Hall, Olympia, Hammersmith Road, London W14 8UX
Host: 
ad:tech
Cost: 
FREE

 

New! : How to get a video created about your company so that you can load it into your web site / eMarketingnews TV

 
http://emarketingnews.tv/video/emarketingnews-june-2011
How to use Online Video, Social Media, Blogs, News Releases and Viral Marketing to reach B2B Buyers directly ... plus a bonus reach of 50 + LinkedIn Marketing Group Sites
You get a special video created about your company with the HTML code so that you can load it into your web site.
Only £1,485 for a special video article plus a full media package. It's a no brainer!
This article will give you all the information you need to craft powerful and effective video B2B marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
First of all it is essential you check this new marketing channel promo video  It is superb. You can be one of the first to have your message positioned in there to get maximum return from the 100,000 + reach it delivers to UK marketing decision makers and influencers. We are confident that this is a marketer’s dream-come-true because of its combined use of Online Video, E Mail Marketing, Social Media, Blogs, News Releases, and Viral Marketing and most important of all over 50 LinkedIn Marketing Group sites
I love doing video posts—it’s fun, it’s something a bit different, and it’s a proven effective way to really reach out to my readers. I am convinced videos provide bloggers with the opportunity to connect in a way that can be hard to do through written text. I’ve also found video really useful for generating sales. Not my videos, though. I’ve made a lot of video posts, but when it comes to promoting products, I know I need something that’s a bit more powerful—I need videos that have an edge. Just as writing informational blog posts is different from writing sales copy, preparing a standard video for my blog is very different from making a sales video.
 
Enter: eMarketingNews.tv
I am over the moon to announce I am working with Peter Middleton, the guy behind http://onlinevideogroup.com/ and his team to launch a new channel eMarketingNews.tv
Peter and his team use a combination of great video and scripting to create sales videos that have that “edge” I mentioned. We had a lot of great feedback from customers about this promo video. This new channel with Peter Middleton’s expertise and its 100,000+ reach can make a big contribution to your marketing results during the second half of 2011.

What people think about Coca-Cola these days / Vox Pops TV

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http://www.voxpops.co.uk/

This week Vox Pops International gained feedback on behalf of Campaign Magazine regarding the new 'Orange' advert, which received mixed reviews and Diane Earnshaw thought this might be of interest to you.

To find out why it received such a response and also what people think about Coca-Cola these days as well as the latest Talk Talk advert, please watch this week's free videos from Vox Pops TV...

What people think of the latest Orange advert?

What people think of the latest Talk Talk advert?

Find out what people think about Coca-Cola's advertisement

For a bespoke project please contact Diane now...
 www.voxpops.com
+44 (0)20 8786 8855

Diane Earnshaw
diane.earnshaw@voxpops.com

Delegates - Book before July 1st and SAVE £200 : The 6th Annual Internet Retailing Conference

Book early for the 6th annual conference - The UK's longest running and largest high level conference for online and multi channel retailers!

http://screenevents.co.uk/IR2011/index.html

2011 line up includes;

Chaired by: Ian Jindal, Editor in Chief, Internet Retailing

     Keynotes:

  • Mark Hodgkinson, Digital and Financial Services
    Director, Asda
  • Gavin Sathianathan, Head of Commerce
    Partnerships, Facebook
     Track Speakers:
  • Jo Causon, Chief Executive, Institute of Customer Service
  • Patrick Byrne, CEO of Overstock.com
  • Zaman Ahmad, Strategy, Innovation and Customer Experience, AirAsia Berhad
  • Nick Gassman, Manager, User Experience and Design,
    British Airways / ba.com and mobile delivery
  • Nigel Randall, eCommerce Systems Manager, Waitrose
  • Tony Preedy, Marketing Director, Lakeland
  • Richard Weaver, Ecommerce Director, Majestic Wine
    Warehouses
  • Amy Bastow, Head of Multichannel, Best Buy Europe /
    The Phone House Europe
  • Jan Mehmet, Ecommerce Director, Urban Outfitters Europe
  • Paul Skeldon, Editor M-retailing.net
  • Nadine Shahara, Head of eCommerce, Thomas Pink Europe
  • Dominic Smith, Ebusiness Development Manager,
    JD Williams
  • Rowan Gormley, founder, Naked Wines

Plus over 40 exhibitors in the display area and
8 workshops!

2 WAYS TO ATTEND

Delegates - Book before July 1st and SAVE £200!!
Access Keynotes, 3 Tracks, Workshops, Post Event Website with full AV capture of ALL presentations plus all food/beverage and our infamous post event cocktails!

 

Exclusive Latest News : 350 digital marketing clients registered to use this new service and over 45 agencies signed up


http://www.digitalagencyexpert.com/
DigitalAgencyExpert.com service
The Objective ...To help the right clients
find the right agencies
For Agencies:
A new business offering that you only pay for when you win business
For Clients:
A comprehensive Recommendation Engine of digital marketing agencies and suppliers that have been independently skills audited and fully credit checked – which provides clients with only the details of the agency or supplier best suited to their needs and an introduction to the right personnel within that business.  
Contact Tom Bird , Director , M – 07801 990304  http://www.blogger.com/suppliers@DigitalAgencyExpert.com

Creating long-term engagement and ROI from an integrated social media approach using Marketing Clout, Linked In and theMarketingblog





Want long-term engagement and ROI from an integrated social media approach?
Let us help you fill in the blanks
Adding or swapping in social media initiatives will impact .............by ...............extent over...............................time frame. And when this happens the added value for the business will be £...........................which will give me an ROI of .............

TheMarketingblog’s Social Media ROI Plan using LinkedIn Group sites is now producing solid results for businesses like yours. The simple objective is to create long-term engagement and ROI from an integrated social media approach using the power of Marketing Clout, Linked In Group Sites and theMarketingblog
Talk to us about how it could give you a foothold in the Social Media Stakes and how it could make a worthwhile impact on your bottom line for the rest of this year and into 2012.  Call Will Corry for a preview of how your people could harness the social media stratosphere. Call today 01784 434 412 will@themarketingblog.co.uk

Ecommerce leaders from Facebook and Asda - the keynote speakers at the Internet Retailing 2011 Conference

 

Headline speakers unveiled for Internet Retailing 2011 Conference

To find out more about the Internet Retailing 2011 conference click here 

Ecommerce leaders from Facebook and Asda are among the keynote speakers at this year’s Internet Retailing 2011 Conference, it has been revealed.

Mark Hodgkinson, digital and financial services director at Asda will be headlining the sixth annual event, alongside Gavin Sathianathan, head of commerce partnerships at Facebook. A third keynote speaker will be announced in due course.

This year’s day-long conference, to be held on October 4 at the Novotel in Hammersmith, will include three conference streams, free workshops and an exhibition featuring 44 displays, of which 41 have already been booked.

New : Your success stories spread across 50+ LinkedIn group sites - a 'fresh marketing' package from Will Corry

UK marketers are increasingly using the new LinkedIn Group Sites plan from theMarketingblog for long term engagement and ROI

We at purple penguin create quality 'angled' stories for your business which can be published in theMarketingblog http://www.themarketingblog.co.uk/ to suit your marketing objectives.

The hidden power of Social Media Marketing is leveraging your content across multiple platforms

It's like getting the use of a well tested, result driven data base of over 65,000 UK marketing decision makers and influencers for your success story. It's unique and it's available at no extra charge when you trial the new 'LinkedIn Group Sites' plan for theMarketingblog http://www.themarketingblog.co.uk/

Simple and Cost Effective Social Media Management 

     We load your articles into 50+ Facebook, LinkedIn and Twitter group sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales opportunity to get more new business proposals out there.

All content tweeted out to theMarketingblog and Marketing Clout http://www.marketinguk.co.uk/  followers.
- All content posted on marketing blog owned facebook properties.
- All content posted to all marketingblog owned

           posterous,  blogger and tumblr properties.

More about this opportunity http://bit.ly/c31Jmc

What's the cost
ü 7 exposures    Starts at only £845 for seven special ‘Marketingblog’ created articles spread over three months. You can have Social Media Plus thrust for only £95 extra. You can be sure it will not rock your marketing budget and it is a very useful trial package.  
ü *15 exposures However you should also consider taking fifteen articles over seven months– only £1,485. Again the Social Media Plus thrust is only £95 extra.
ü *25 exposures   Best value. The grand daddy of them all is twenty five exposures for only £1,985. The Social Media Plus thrust is included in this full twelve month exposure package - saving you £95. 

Please call me Will Corry - the UK Content Curator, 01784 434 412 will@themarketingblog.co.uk  if you need more information. I look forward to getting your OK and getting the first of your stories in place next week.

"Brilliant idea to get all suppliers under one roof, no hard sell, excellent informative seminars" / Social Media Marketing Summit / Shelley Dowsett

 

 

The Social Media Marketing Summit brings together Social Media, Web, PR & Communications decision makers with solution providers for one day of business meetings with networking lunch at the Radisson Blu Hotel on the 10th October 2011.

Social Media Marketing Summit

 “Brilliant idea to get all suppliers under one roof, no hard sell, excellent informative seminars"
Communications Manager – Chelsea Technologies 

“It saved a lot of time and energy being able to have in depth meetings with so many suppliers in just two days - well worth it"
Website Editor - Jewish Care

“The most useful aspect to the summit was the supplier meetings – specifically the ones I had pre selected. The format worked well and when the suppliers in question had done their research and responded in conversation, it was a really effective way to meet interesting people quickly"
Head of New Media – Sunset and Vine

An important message for suppliers of Social Gaming, Mobile & Email Marketing, Mobile Apps, Monitoring tools, Customer Engagement

Social Media Marketing Summit

I’m looking for suppliers of Social Gaming, Mobile & Email Marketing, Mobile Apps, Monitoring tools, Customer Engagement plus many more to support an event I’m hosting in October.
I have clients from ESPN, Auto Glass, Harrods, Hotel Chocolat, M&G Investments, Travelex, Republic to name but a few who are interested in meeting with Social, Mobile & Email suppliers to help with their Social Media Strategy.
Please let me know if you would like further information.

Regards,

Shelley Dowsett ¦ Senior Event Sales Manager ¦ 01992 374100  

+    Forum House 71 Mead Lane, Hertford, SG13 7AX

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 Click here to add me   

 

 

Inbound consistently delivers a dramatically lower cost per lead than outbound.


When it comes to ad agency new business, blogs and social media can deliver inbound leads for less

I often say, “people want to work with other people that they KNOW, TRUST and LIKE”. Social media is an efficient and affordable way to build new business relationships quickly. Please call me Will Corry - the UK Content Curator, 01784 434 412 if you need more information.

HubSpot’s latest 2011 “State of Inbound Marketing Report” is now available for download.

According to research from inbound marketing solutions provider 
HubSpot, businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing.

Inbound marketing refers to efforts that provide web users with information or tools of value to them, as opposed to outbound or interruptive marketing that pushes messages in front of them.
Traditional outbound marketing techniques for ad agency new business – including direct mail and cold calling – are becoming less effective. Your prospects have the capability to evaluate agency services on their own.
Inbound marketing offers your audience useful information and tools that attract prospective clients to your site, while interacting and developing relationships. Inbound marketing tools include blogging, content publishing, search engine optimization and social media.

Monday, 27 June 2011

Business angel inspires the evolution of Tomorrow People


Tomorrow People has introduced a new management team under the direction of Sales & Marketing Director, Alistair Norman, after securing £150,000 of angel funding to launch an innovative inbound marketing methodology.

The developments see the Birmingham-based company evolving from a highly successful design & communications agency into a consultancy which specialises in bringing this pioneering approach to small and medium sized businesses.

Under the guidance of Sales and Marketing Director, Alistair Norman, Tomorrow People works with companies to help them compete on a global scale within just 90 days, using a streamlined combination of social media, marketing automation and content marketing.

Alistair Norman commented: “The world of marketing is changing quicker than anyone has expected. With the merging of disciplines and the emergence of new platforms and technology, we have the opportunity to take our customers to the forefront with our inbound marketing approach, not only improving their web presence, but most importantly, transparently improving their bottom line.”